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Toyota Prius price to drop soon

toyota prius

Toyota has already began to make sales predictions for the year 2020. The automaker is confident that Prius will continue its spot as Japan's best-selling model. However it seems that that the exceptional sales volume of Prius may drive Toyota to drop its price.

Japanese car buyers consider the mainstream Prius as a "friendly" model and not a "leading edge" vehicle. This "friendly" image pits the Prius in direct competition with vehicles such as the bargain-priced, subcompact Honda Fit. Kitagawa, who polled 1,972 Japanese car owners, tells this, "As the Prius becomes more of a mass-market car, it may be time to think about lowering the price."

Gas-electric Prius are not sought by tech-savvy Japanese buyers but now it's the mainstream model, Kitigawa argues, that the cutting-edge appeal, which commanded a premium price has faded away.